Outreach professionals should educate those who haven’t had formative Jewish experiences to foster a deeper commitment to Judaism through the study of its traditional texts. The outreach should not cause more divisions and fractures but help to enhance the unity of the Jewish people by building bridges to connect Jews of different persuasions. Outreach should enrich lives and society by making the Torah’s wisdom more broadly available. Further, outreach is not only about “one’s own” and we must bring people of different religions together in mutual understanding and respect by engaging in deep interfaith dialogue.

Rabbi Shmuly Yanklowitz, “The Need for Empowering and Ethical Jewish Outreach”, eJewish Philanthropy (18 August 2013) {http://ejewishphilanthropy.com/the-need-for-empowering-and-ethical-jewish-outreach}