We like to tell ourselves that Judaism is just another consumer product, but really it isn’t. And the fact that most Jews today view Judaism as a choice makes it that much more important that we remind ourselves, our leaders and our families why it matters to be an active and committed member of the Jewish people and why it is worth the time and effort.
It will take courage and effort for our rabbis and community leaders to step up and actually make this happen – to go against the conventional wisdom and the majority culture. As Jews, we are counter-cultural, and we should embrace and celebrate it.
We can keep lamenting the trends and the causes for another forty years, or we can come together as leaders, focus our resources, and build a generation of literate, committed and active Jews who live comfortably and meaningfully in both worlds: our larger secular world and our rich Jewish world.

Steve Freedman, “No Excuses – Time for Action“, eJewish Philanthropy (25 October 2013)