Too many leaders and too many boards spend too much time cultivating relationships with a payoff, raising big money and not necessarily engaging in community building on every level. We need to spend more time and thought engaging more people in our missions and expanding donor bases with smaller donations. Political campaigns have benefited enormously from micro-giving, helping people feel that they are part of the energy and the community and not merely a pledge card with a pulse.

It is time we asked ourselves what we are doing to make the invisible more visible in our organizations.

Erica Brown, “We Need Jewish Micro-Giving”, The Jewish Week (1 November 2013), 66.